Delivering Sustainable Impact to Community Needs in Zambia Through the Catalytic Power of Music

Abstract

The aim of this thesis is to investigate the ways of delivering sustainable impact to community needs in Zambia through the catalytic power of music. The study gauges music's catalytic power in Zambian communities and Western world communities and uses the results as a basis for proposing a solution framework to further amplify it in Zambia. The study shows the potential and impact of music and of its uses: music as a pedagogical tool, empowering people through interpersonal relationships, constructing a soundtrack to life, nurturing collaborations within communities, and establishing a sustainable community.

  • The core purpose behind the MFA thesis titled "Delivering Sustainable Impact to Community Needs in Zambia Through The Catalytic Power of Music" is to bring about positive and lasting change in Zambia's communities by leveraging the transformative potential of music.

  • The driving belief here is that music is a powerful tool for social impact, capable of fostering sustainable change in communities. The thesis aims to bridge cultural gaps and facilitate cross-cultural understanding by using music as a universal language. It seeks to uplift the rich culture and traditions of Zambia and connect them to the global music market.

Thesis Committee Members

  • Gauri Misra-Deshpande

    Advertising Professor

    Savannah College of Art & Design

    Committee Chair

    Connect

  • David Melhado

    VP, Music & Marketing

    UnitedMasters

    Committee Member

    Connect

  • Dr. Ashely Laverock

    Art History Professor

    Savannah College of Art & Design

    Committee Member

    Connect

BEAMZ: Together We Rise & Shine

BEAMZ: Together We Rise & Shine" is an original multimedia storytelling campaign for this MFA thesis. The term BEAMZ is began as an original and personal mantra through the pages of writing my MFA Thesis. It means “through the light we all have within us, we can use it to realize, unite and actualize ideas that positively impact humanity, while defying the impossible. Through the BEAMZ Anything is Possible.

Music Album

Immersive Exhibition Experience

Merchandise

  • Thesis (M.F.A.) -- Advertising

    Savannah College of Art and Design -- Department of Advertising

  • Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.

  • Savannah, Georgia : Savannah College of Art and Design (Atlanta)