The Power of Sport | Nike

Abstract

Nike is committed to empowering athletes from all over the world, and Africa Day (May 25th) provides an excellent opportunity to celebrate African athletes (Soccer being the most popular sport in the continent) and their achievements. This campaign is inspired by Nelson Mandela's iconic speech, "Sport has the power to change the world," and aims to recognize the contributions of African freedom fighters who fought for equality and justice. Nike believes that sport has the power to bring people together and promote positive change in communities around the world.

  • The purpose and significance of the campaign, emphasizing the need to recognize African athletes' contributions to sports and society while honoring the sacrifices of African freedom fighters. It also highlights the campaign's broader goal of fostering global unity and positive change through sports.

  • Discusses the problems and challenges that the campaign seeks to address, including the lack of awareness about African athletes' achievements and the often-overlooked struggles of African freedom fighters. It emphasizes the campaign's approach to shedding light on their stories and promoting a better understanding and appreciation of their legacies.

Commercial